A successful marketing campaign that has been very beneficial to the real estate industry is through the use of reciprocal linking and this occurs when one site trades urls with another site. It is important to hyperlink keywords on your pages to the url that you have designed to revolve around those keyword phrases to which will in turn increase your real estate popularity. In this sentence City to City Real Estate Services is linked to the home page of this site, but City to City Real Estate Services could also have been linked to any page in the site or another website that we own. You can include descriptions of your area or properties that include of your keywords. Next link certain keywords within your description to other pages within your website. This will take time, several months, but you will see the effect over time and that is what it takes to be number one.